DIARY OF AN ADMAN

Perverse Thoughts and Ideas about the World of Marketing

  • Office
  • About Dave
  • Marketing 101
  • Social Media Marketing
  • If I was Don Draper
  • News
  • Office
  • About Dave
  • Marketing 101
  • Social Media Marketing
  • If I was Don Draper
  • News

  • Cheating,  Deceptive Advertising,  Deceptive Marketing

    Deceptive Marketing, Star Trek and Lance Armstrong

    January 3, 2019 / No Comments

    Few things upset me in the world, but one of the things that drives me crazy is deceptive advertising and marketing. Before I go any further, let’s define deceptive. To me deceptive means something that someone would not expect under normal buying circumstances. For example, if you purchase something and then you are automatically put on a monthly subscription without being notified first, that is something I would consider deceptive. Even if the subscription information is in the “fine print”, it is still deceptive. The Google definition is giving an appearance or impression different from the true one; misleading – misleading is the operative word. If you need to deceive…

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    July 16, 2020
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    Facebook is Cracking Down on “Low Quality Ads”

    October 21, 2018
  • a couple arguing to symbolize what it might be like to get married without dating first, an analogy use for bad annual pricing strategies.
    Marketing 101

    Annual Pricing is like Getting Married without Dating First!?!

    December 17, 2018 / No Comments

    Annual pricing Schemes aren’t right for everyone Annual pricing schemes have become a popular way for online businesses to create cash flow.  However, annual pricing isn’t right for every potential client.  If you are structuring them in a way that may discourage people from doing business with your company, you are losing potential clients. If you don’t get this, you probably shouldn’t be in business. For most products and services, there are thousands of options. Because of this, most products and services have become commodities. If you are lucky enough to have a product or service that isn’t in this category, you can stop reading now. For the rest of…

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    2020 – Best Year Ever

    July 16, 2020
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    News,  Social Media Marketing

    Facebook is Cracking Down on “Low Quality Ads”

    October 21, 2018 / No Comments

    No Cake for You! It seems Facebook wants to have its cake and eat it too, especially where it relates to advertising being distributed through its network. Recently, within the last day or two, they have announced they are putting the hammer down on “low quality” ads to increase the overall user experience. Let’s be clear that this is ALL about money.  Facebook is making it virtually impossible for anyone to get any organic engagement at all.  If you want to play, you are going to have to pay!  If you think there is something more altruistic behind this, you are deluding yourself. Part of me is bothered by this. If…

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    Madmen – Episode 1 – Smoke Gets in Your Eyes

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    Deceptive Marketing, Star Trek and Lance Armstrong

    January 3, 2019
    a couple arguing to symbolize what it might be like to get married without dating first, an analogy use for bad annual pricing strategies.

    Annual Pricing is like Getting Married without Dating First!?!

    December 17, 2018
  • If I was Don Draper

    Madmen – Episode 1 – Smoke Gets in Your Eyes

    September 24, 2018 / No Comments

    Author’s  Note – This is my first crack at this.  As this part of the #ncadman blog evolves, so will this section.  Your comments and constructive criticism are welcome.  Thanks for reading. I really relate with Don Draper since I am more creative than analytical. I love coming up with fresh, innovative and creative ideas for my clients. And like him, I get frustrated when I know something will work, but my client doesn’t buy into it for one reason or another. I have always thought that if you trust an agency enough to hire them, you should trust their ideas even if they seem a little unorthodox. Afterall, it…

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    a couple arguing to symbolize what it might be like to get married without dating first, an analogy use for bad annual pricing strategies.

    Annual Pricing is like Getting Married without Dating First!?!

    December 17, 2018

    Deceptive Marketing, Star Trek and Lance Armstrong

    January 3, 2019
    Thumbs up or like symbol in coffee froth

    Facebook is Cracking Down on “Low Quality Ads”

    October 21, 2018

Pop art version of Dave "Big Daddy" Johnson

Dave Johnson, CCO

Dave Johnson has over 30 years of experience in the advertising, marketing and publicity industries. He is known for his passion and cutting edge and innovative ideas. He doesn’t “think outside the box” because he never knew a box existed. He understands that the primary goal of marketing these days is to create connections.

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Categories

  • 2020 (1)
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  • Deceptive Advertising (1)
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  • If I was Don Draper (1)
  • Marketing 101 (1)
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  • Pandemic (1)
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