Deceptive Marketing, Star Trek and Lance Armstrong
Few things upset me in the world, but one of the things that drives me crazy is deceptive advertising and marketing. Before I go any further, let’s define deceptive. To me deceptive means something that someone would not expect under normal buying circumstances. For example, if you purchase something and then you are automatically put on a monthly subscription without being notified first, that is something I would consider deceptive. Even if the subscription information is in the “fine print”, it is still deceptive. The Google definition is giving an appearance or impression different from the true one; misleading – misleading is the operative word. If you need to deceive…
Annual Pricing is like Getting Married without Dating First!?!
Annual pricing Schemes aren’t right for everyone Annual pricing schemes have become a popular way for online businesses to create cash flow. However, annual pricing isn’t right for every potential client. If you are structuring them in a way that may discourage people from doing business with your company, you are losing potential clients. If you don’t get this, you probably shouldn’t be in business. For most products and services, there are thousands of options. Because of this, most products and services have become commodities. If you are lucky enough to have a product or service that isn’t in this category, you can stop reading now. For the rest of…
Facebook is Cracking Down on “Low Quality Ads”
No Cake for You! It seems Facebook wants to have its cake and eat it too, especially where it relates to advertising being distributed through its network. Recently, within the last day or two, they have announced they are putting the hammer down on “low quality” ads to increase the overall user experience. Let’s be clear that this is ALL about money. Facebook is making it virtually impossible for anyone to get any organic engagement at all. If you want to play, you are going to have to pay! If you think there is something more altruistic behind this, you are deluding yourself. Part of me is bothered by this. If…
Madmen – Episode 1 – Smoke Gets in Your Eyes
Author’s Note – This is my first crack at this. As this part of the #ncadman blog evolves, so will this section. Your comments and constructive criticism are welcome. Thanks for reading. I really relate with Don Draper since I am more creative than analytical. I love coming up with fresh, innovative and creative ideas for my clients. And like him, I get frustrated when I know something will work, but my client doesn’t buy into it for one reason or another. I have always thought that if you trust an agency enough to hire them, you should trust their ideas even if they seem a little unorthodox. Afterall, it…
