DIARY OF AN ADMAN

Perverse Thoughts and Ideas about the World of Marketing

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    Deceptive Marketing, Star Trek and Lance Armstrong

    January 3, 2019 / No Comments

    Few things upset me in the world, but one of the things that drives me crazy is deceptive advertising and marketing. Before I go any further, let’s define deceptive. To me deceptive means something that someone would not expect under normal buying circumstances. For example, if you purchase something and then you are automatically put on a monthly subscription without being notified first, that is something I would consider deceptive. Even if the subscription information is in the “fine print”, it is still deceptive. The Google definition is giving an appearance or impression different from the true one; misleading – misleading is the operative word. If you need to deceive…

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Dave Johnson, CCO

Dave Johnson has over 30 years of experience in the advertising, marketing and publicity industries. He is known for his passion and cutting edge and innovative ideas. He doesn’t “think outside the box” because he never knew a box existed. He understands that the primary goal of marketing these days is to create connections.

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Categories

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