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Perverse Thoughts and Ideas about the World of Marketing

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    News,  Social Media Marketing

    Facebook is Cracking Down on “Low Quality Ads”

    October 21, 2018 / No Comments

    No Cake for You! It seems Facebook wants to have its cake and eat it too, especially where it relates to advertising being distributed through its network. Recently, within the last day or two, they have announced they are putting the hammer down on “low quality” ads to increase the overall user experience. Let’s be clear that this is ALL about money.  Facebook is making it virtually impossible for anyone to get any organic engagement at all.  If you want to play, you are going to have to pay!  If you think there is something more altruistic behind this, you are deluding yourself. Part of me is bothered by this. If…

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  • If I was Don Draper

    Madmen – Episode 1 – Smoke Gets in Your Eyes

    September 24, 2018 / No Comments

    Author’s  Note – This is my first crack at this.  As this part of the #ncadman blog evolves, so will this section.  Your comments and constructive criticism are welcome.  Thanks for reading. I really relate with Don Draper since I am more creative than analytical. I love coming up with fresh, innovative and creative ideas for my clients. And like him, I get frustrated when I know something will work, but my client doesn’t buy into it for one reason or another. I have always thought that if you trust an agency enough to hire them, you should trust their ideas even if they seem a little unorthodox. Afterall, it…

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Dave Johnson, CCO

Dave Johnson has over 30 years of experience in the advertising, marketing and publicity industries. He is known for his passion and cutting edge and innovative ideas. He doesn’t “think outside the box” because he never knew a box existed. He understands that the primary goal of marketing these days is to create connections.

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